Lighting the way, with simple more affordable energy.
As the UX Lead at EnergyAustralia I was responsible for helping to shape the user experience across all of EA's platforms.
I was heavily involved in the sign up process that was consistently rated the highest in the industry by Global Reviews. I provided UX input to the mobile platform working closely with the UI Lead on this project we redesigned the Mobile platform from the ground up. As well as the client facing platforms I also worked with the teams that produced and maintained our internal platforms.
Simplicity and transparency behind everything we do.
Energy consumption is seen as a grudge purchase by consumers, and the trust in energy companies is traditionally been very low. This is partly due to the opaque nature of its billing and consumer usage. People don’t necessarily think about there everyday energy usage until they receive their bill.
Due to these factors, simplicity and trying to bring as much data to the surface, thus creating transparency for consumers was a very important factor for my work at Energy Australia.
A great small team that functioned a high level
As well as being consistently rated as having the best sign up flow in our industry, the number of sign ups increase significantly over the time I was involved in the digital team including through a very difficult time for the industry (Covid 19 and then the rising price of energy 22-23).
Results
ACTIVE CUSTOMERS
1.7 million
We were able to grow or maintain this number consistently year on year.
INDUSTRY RECOGNITION
Ranked # 1
We were consistently ranked as the no. 1 onboarding experience in the industry by Global Reviews.
CHURN RATE REDUCTION
5% - 10%
Over my time at EA we were able to reduce churn rate by 10-20% at times. The churn rate of a customers in the energy industry is very high.
Next
Endota
Spa
UX / UI Lead
2018
I worked as the UX / UI Lead on the total redesign of the Endota Spa website. The project was executed in two phases. Phase 1 involved a site that better told the Endota Spa story. The second Phase introduced e-commerce capabilities.
